Masterplan

About Masterplan

Masterplan is a Berlin company that sells a video course library and a learning platform to employers. The library has more than 11,000 learning elements and 3,500 video lessons on soft skills, leadership, AI, digital tools and mandatory training. HR teams build learning paths from these courses and their own content, and an AI coach called PACE lets employees practise in a chat. Masterplan prices per named user and per contract year on request. Since September 2025 the company belongs to Amadeus Fire, a listed German staffing and training group.

Masterplan sells companies a subscription to its course library and its learning platform. Employees watch short video lessons and take a quiz after each one. HR teams assign courses, combine them with their own videos and SCORM files, and track who has finished mandatory training.

Stefan Peukert and Daniel Schütt had sold their previous start-up, Employour, to Gruner + Jahr. In February 2017 they registered the new company in Bochum. Masterplan also names Kate Scisel, Nick Pfisterer and Daniel Mendalka as co-founders. The first course, Fundamentals of Digitization, was filmed in the company’s own studio. The team later moved to Berlin and opened a second office in Düsseldorf.

Investors put €6 million into a Series A in 2018 and €13 million in convertible loans in 2020 and 2021. Riverside Acceleration Capital invested in 2023. In September 2025 Amadeus Fire bought 100% of the shares at an enterprise value of about €20 million. Customers named by Masterplan include the Otto Group, Volkswagen, DZ Bank, E.ON and DHL Group.

History

1. 2017 The company is registered in Bochum in February as Mastermind Internet GmbH and renamed Masterplan com GmbH in June.
2. 2017 Masterplan announces its first course, Fundamentals of Digitization, filmed in its own studio.
3. 2018 Raises a €6 million Series A from DvH Ventures and Tengelmann Ventures in September.
4. 2019 Releases the Masterplan.com app for iPhone in September.
5. 2020 Existing investors lend a mid-single-digit million sum as a convertible loan in September. Masterplan registers a branch in Austria in November.
6. 2021 A second convertible loan brings the total from existing investors to €13 million within a year. Co-founder Daniel Schütt leaves the management board.
7. 2023 Riverside Acceleration Capital invests in November. The amount was not disclosed.
8. 2025 Amadeus Fire buys 100% of the shares on 24 September at an enterprise value of about €20 million.
9. 2026 The registered office moves from Bochum to Berlin. Co-founder Nick Pfisterer joins Stefan Peukert as managing director in August.

Masterplan funding and investors

1. September 2018
   Series A €6 million

   DvH VenturesTengelmann Ventures

   Source: tech.eu, deutsche-startups.de
2. September 2020 to June 2021
   Convertible loans €13 million

   Tengelmann VenturesRAG-StiftungDvH VenturesNRW.BANK

   Source: deutsche-startups.de, Startbase
3. November 2023
   Growth capital Amount not disclosed

   Lead: Riverside Acceleration Capital Riverside Acceleration Capital

   Source: Masterplan, tech.eu

Sum of the disclosed amounts. The Riverside Acceleration Capital amount was not disclosed. Amadeus Fire bought 100% of the shares in September 2025 at an enterprise value of about €20 million.

Leadership

• SP Stefan Peukert Co-founder and managing director
• NP Nick Pfisterer Co-founder, managing director since August 2026

Co-founder Daniel Schütt left the management board in 2021 and moved to the advisory board. Talip Yenal, CFO since 2021, was managing director from October 2023 to April 2026.

3Berlin

• Sales1
• Customer Success1
• Marketing1

Perks

• Learning budget
• 30 days of vacation
• Performance and development cycle twice a year

Course categories

Masterplan produces its own courses, called Masterplan Originals, and curates content from partners such as TED, ZEIT Akademie and Harvard Business Review. Counts from masterplan.com on 6 October 2026.

Video, blogs and resources

• L&D blogArticles on corporate learning and AI↗
• L&D glossaryLearning and HR terms from A to Z↗
• GuidesChecklists, reports and factsheets, mostly in German↗
• Security policyAccess control, data centres and certifications↗

Products

• 1Emotional Intelligence: Self-Management

  2Rhetoric

  3Stress Management

  Course library More than 11,000 learning elements, 3,500 video lessons and 170 experts, with about 20 new learning elements a month. Each lesson ends with a quiz. Browse courses ↗

• Can you explain the Steelman method again?

  You restate the other side’s argument in detail first

  Now try it on the second statement

  Masterplan PACE An AI coach on selected courses. It plays a role, such as a customer or a negotiator, sets a work task and gives feedback in a chat. Managers and admins cannot see the chats. About PACE ↗
• Masterplan Short, 2 min

  Sunk Cost Fallacy

  Stop the projectInvest moreWait

  Self-paced
  Masterplan Shorts Videos of up to four minutes on single concepts, such as cognitive biases, rhetoric, data literacy and self-management. See Shorts ↗
• 1Seize Opportunities

  2Recognize Risks

  3Understand Technology

  Fundamentals of AI A two-hour course for all employees in four chapters. Masterplan says it covers the basic AI literacy duty of the EU AI Act for limited-risk tools such as chatbots. AI training ↗
• Team progress

  Sales

  Support

  Product
  Learning platform for HR Learning paths for people, teams or the whole company, own videos and SCORM packages, a company dashboard, monthly challenges with rankings, and SSO, LTI and SAP SuccessFactors connections. Platform features ↗

How much is Masterplan?

• Masterplan licence On request per named user, per contract year
• Own content storage Free up to 10 GB €0.06 per GB above that

Is Masterplan free?

No free plan. Masterplan offers a demo and a free interactive tour of the platform.

Masterplan does not publish prices. Its terms of January 2025 set a fee per named user licence per contract year, paid in advance within 30 days of the invoice, plus VAT. Checked on masterplan.com on 6 October 2026.

• Written notice to Masterplan ↗
  1. Check the end date of the current contract term
  2. Send notice at least four weeks before that date
  3. Download your own learning content before the contract ends

• The terms apply only to businesses. Consumers cannot sign up.
• Without notice, the contract renews for another term of the same length, two years by default.
• Masterplan deletes the customer’s own learning content when the contract ends.
• Changes to the terms are announced four weeks ahead, and customers can object by email.

Refund rules

Notice period

Four weeks before the end of the contract term.

Usage

No refund for licences that employees do not use.

Early termination

Only for an important cause, after a written warning.

Disputes

German law. The courts at Masterplan’s registered office decide.

From the Masterplan terms and conditions of January 2025, checked on 6 October 2026.

Ratings and apps

• WebLearners and admins work in the browser
• iPhone and iPadMasterplan.com app since 2019, free for licensed users
• Android10K+ downloads on Google Play
• Single sign-onSAML 2.0 and OIDC, user provisioning with SCIM
• LMS and LXPSCORM 2004 and 1.2, LTI 1.3, content deeplinks, Open Content Network
• SAP SuccessFactorsCourse library and learning status

• 4.7 OMR Reviews41 ratings
• 3.1 App Store, Germany72 ratings
• 3.3 Google Play56 ratings

Is Masterplan worth it?

What users write in reviews, not our rating. Masterplan has no Trustpilot page and no G2 reviews. Contracts run for two years by default and prices are on request.

Latest news

1. 24 September 2025Amadeus Fire Group acquires Masterplan ↗
2. November 2023Riverside Acceleration Capital invests in Masterplan ↗
3. 23 June 2021Masterplan raises €13 million from existing investors, Startbase ↗
4. 17 September 2018Series A of €6 million, deutsche-startups.de ↗
5. 15 August 2017Employour founders start Masterplan, deutsche-startups.de ↗

Contacts and company data

• Generalinfo@masterplan.com
• Presspresse@masterplan.com
• Sales and supportContact form
• Platform statusstatus.masterplan.com

Legal entity

Masterplan com GmbH, Dircksenstr. 47, 10178 Berlin, Germany

Register

HRB 287758 B, Charlottenburg Local Court, Berlin

Previous register

HRB 16508, Bochum Local Court

Registered

28 February 2017, as Mastermind Internet GmbH

VAT ID

DE310915067

Share capital

€61,893 since December 2024

Security

ISO/IEC 27001 and TISAX

Alternatives to Masterplan

• 360Learning🇫🇷 France A learning platform where employees build courses for each other, from Paris. →
• GoodHabitz🇳🇱 Netherlands Online training courses for employees, from Eindhoven. →
• Sana Labs🇸🇪 Sweden An AI learning platform and knowledge assistant for teams, from Stockholm. →
• Learnerbly🇬🇧 United Kingdom A learning marketplace and budget platform for employees, from London. →
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How we built this profile

1. Sources. Facts come from the company’s own website, press room, imprint and careers page, from Wikipedia, the App Store, Google Play and Trustpilot. Every source is listed on the page.
2. Checks. Kinescope checked every number on 6 October 2026. Prices, ratings and job counts change, and we refresh them with each update.
3. Our words. Descriptions are written by the Kinescope team. Quotes from reviews are marked with the author and source, and we do not rate the company ourselves.
4. Corrections. The company can send new facts or corrections, and we update the profile.

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