Twinkl

About Twinkl

Twinkl is a Sheffield company that publishes teaching resources for schools, parents and home educators. Its library has more than 1,000,000 downloadable resources from early years to secondary, all made by teachers, plus apps for phonics, reading, spelling and handwriting. A free account opens some resources, a 30-day trial opens the Ultimate membership, and schools get a quote based on pupil or staff numbers. In the year to April 2025 Twinkl Ltd earned £97.6 million and made a profit of £19.8 million. Vitruvian Partners bought a minority stake in 2023.

Twinkl sells memberships to a library of teaching resources: lesson plans, worksheets, assessments, displays, games and reading books. Teachers, parents, tutors and home educators download and print them or use them on screen. Schools buy one membership for all staff.

Susie Seaton was a primary school teacher in 2010 and spent her own time making classroom materials. She and her husband Jon started Twinkl in a spare bedroom in Sheffield and ran it after work. Twinkl Ltd was registered on 24 March 2010. In 2012 the team moved to its first office and started selling subscriptions, and in 2014 it moved to Ecclesall Road, still the head office.

Twinkl opened an office in Wollongong, Australia, in 2017 and won Queen’s Awards for Enterprise in 2018 and 2020. In 2023 Vitruvian Partners bought a sizeable minority stake, and Twinkl bought Educake, an Oxford quiz platform for secondary schools. In 2024/25 the UK brought £52.3 million of revenue, the rest of the world £45.3 million.

History

1. 2010 Susie and Jon Seaton start Twinkl in a spare bedroom in Sheffield. Twinkl Ltd is registered on 24 March.
2. 2012 Moves to its first office at Nursery Works in Sheffield and starts selling subscriptions.
3. 2014 With 45 staff, moves to Ecclesall Road and launches PlanIt for the new National Curriculum.
4. 2015 Welcomes its 1 millionth customer and adds KS2 resources.
5. 2017 Opens an office in Wollongong, Australia, and publishes its first secondary resources.
6. 2018 Wins the Queen’s Award for Enterprise in International Trade.
7. 2019 Hires its 500th employee, buys a second building and opens the Twinkl Hive start-up space.
8. 2020 Wins a second Queen’s Award, for Innovation. Jonathan Seaton receives an MBE.
9. 2021 The Department for Education validates Twinkl Phonics in December.
10. 2023 Vitruvian Partners buys a minority stake in February. Educake joins the Twinkl Group in July.
11. 2024 Buys Natterhub, an online safety platform for children, in November.
12. 2026 Named Private Business of the Year at the Private Business Awards in September.

Twinkl funding and investors

1. February 2023
   Minority investment Amount not disclosed

   Lead: Vitruvian Partners Vitruvian Partners

   Source: Orrick, Companies House

Twinkl grew without disclosed venture rounds. In 2023 Vitruvian Partners bought a minority stake for an undisclosed sum. Companies House shows Vitruvian’s VIP IV Nominees with 25–50% of Star Pupil Topco, the group’s top company, and Twinkl UK Holdings Ltd with 50–75%.

Leadership

• JS Jonathan Seaton Co-founder and CEO, director since 2010
• SS Susie Seaton Co-founder, a primary school teacher when Twinkl started
• DA David Angrave Director of Twinkl Ltd since February 2023

Susie Seaton was a director of Twinkl Ltd until February 2023. Andrew Seaton was a director from 2010 to 2017; Wikipedia lists him and Ben Walker as co-founders, while Twinkl names only Jon and Susie.

Resource areas at Twinkl

Resource areas listed on twinkl.co.uk/resources on 6 October 2026. Twinkl also runs local sites with resources for national curriculums.

Video, blogs and resources

• Help CentreMemberships, schools, apps and refunds↗
• Twinkl Digital HubApps and tools for digital learning↗
• School membershipsWhat a whole-school account includes↗
• Press coverageNews about Twinkl↗

Products

• PhonicsMathsSENDPlanItDisplaysEYFSAssessmentReading
  Resource library More than 1,000,000 teacher-made resources: lesson plans, worksheets, assessments, displays and PowerPoints for every subject from early years to KS5. Browse resources ↗
• Year 6 maths

  Fractions assessment

  DownloadSave for laterPrint
  Twinkl app Search, save and download resources on a phone or tablet with a membership. Rated 4.8 by 11,381 users in the UK App Store. App Store ↗
• Level 2 book

  ship

  sh-i-pch-i-ps-i-p
  Rhino Readers and Twinkl Phonics Decodable reading books that go with Twinkl Phonics, a programme validated by the Department for Education in 2021. The Rhino Readers app has 2,017 ratings in the UK App Store. App Store ↗
• I want…

  Drink

  DrinkSnackPlay
  Twinkl Symbols An AAC app with symbols for children who communicate without speech, released in 2020. App Store ↗

• Leaderboard

  1Ana980

  2Tom860

  3Lea790
  Educake Online homework and revision quizzes for KS3 and GCSE, with KS2 maths, science and English. Over 1,300 secondary schools and 100,000 questions, according to Twinkl in 2023. Educake and Twinkl ↗
• Team progress

  Sales

  Support

  Product
  School Membership One account for all staff with resources, CPD, phonics and SEND support. The price depends on pupil numbers or staff access. School memberships ↗

How much is Twinkl?

• Free account €0/mo Free, part of the library
• Payment details needed Trial €0/mo 30 days, then a paid Ultimate membership
• Individual membership €7.49/mo from €7.49 a month, monthly plans, Netherlands
• School Membership Quote based on pupils or staff

Is Twinkl free?

A free account opens part of the library and partner resources. A 30-day trial at €0.00 opens all Ultimate resources and needs payment details.

Twinkl.co.uk showed us localised euro prices for the Netherlands on 6 October 2026. We could not open the UK price list in pounds, so UK prices are not given here. Monthly and annual billing are both offered, and a trial converts to a paid Ultimate membership after 30 days.

• Paid membership ↗
  1. Sign in to your account
  2. Open twinkl.co.uk/cancelplan
  3. Click Complete Cancellation and wait for the confirmation email
• Trial ↗
  1. Open Payments & Memberships
  2. Click Manage Membership, Cancel Membership and Turn off auto-renew
  3. Click Cancel Anyway on each page until Cancellation Confirmed

• Cancelling a trial stops access to resources at once.
• A trial can send a reminder 7 days before it ends, if you switch it on.
• Cancelled memberships are not refunded automatically. Refunds go through TwinklCares or a self-serve form for some monthly plans.
• Monthly memberships can be paused for 30, 60 or 90 days.
• Twinkl emails at least 30 days before a price change.

Refund rules

Monthly, first 14 days

Full refund if you cancel within 14 days of the first payment and have not opened premium content.

Monthly, after access

No refund once premium content is used or after 14 days. Access runs to the end of the billing period.

Annual

Full refund within 1 month without use, 11/12 within 1 month after use, 10/12 within 2 months, no refund later.

Law

English law and English courts.

From the Twinkl terms and conditions and the Twinkl Help Centre, checked on 6 October 2026.

App ratings

• WebThe full library at twinkl.co.uk and local sites
• iPhone and iPadTwinkl app, 4.8 from 11,381 UK ratings
• AndroidTwinkl app, 500K+ downloads
• Learning appsRhino Readers, Originals, Spelling, Handwriting, Phonics, Maths, Symbols
• Apps for membersFree for Ultimate members, in-app subscriptions for others

• 4.8 App Store, UK11,381 ratings
• 4.5 Google Play4,506 ratings

Is Twinkl worth it?

What users write in reviews, not our rating. Most negative reviews are about trials and cancellations that turned into payments.

Twinkl reviews

• Excellent resources and customer service

  “Twinkl has a lot of great resources for a range of topics and ages.”

  Brodie Egan · 3 October 2026 · App Store
• Had an issue so contacted the Twinkl…

  “She was ever so patient and helpful and managed to sort things out for me quickly and smoothly.”

  Eman Ivan · 3 October 2026 · App Store
• I’m very Disappointing experience with cancellation and refund with my…

  “I believed I had cancelled my membership in August, but a payment was subsequently taken.”

  Rich Med · 20 September 2026 · App Store

Latest news

• 2026Private Business of the Year, Private Business Awards
• 2021Twinkl Phonics validated by the Department for Education
• 2020Queen’s Award for Enterprise: Innovation
• 2020MBE for Jonathan Seaton
• 2018Queen’s Award for Enterprise: International Trade
• 2016ERA award for Twinkl PlanIt

1. 16 September 2026Twinkl named 2026 Private Business of the Year ↗
2. 3 February 2026Twinkl Ltd files accounts for the year to April 2025 ↗
3. July 2023Educake joins the Twinkl Group ↗
4. 22 February 2023Orrick advises Vitruvian Partners on its investment in Twinkl ↗

Contacts and company data

• Supporttwinklcares@twinkl.co.uk
• Schoolsschools@twinkl.co.uk
• Partnershipspartnerships@twinkl.co.uk
• Pressmedia@twinkl.co.uk
• Phone0114 303 2951
• Help Centretwinkl.zendesk.com

Legal entity

Twinkl Ltd, Wards Exchange, 197 Ecclesall Road, Sheffield, S11 8HW, England

Company number

07201458, England and Wales

Registered

24 March 2010

Parent

Star Pupil Bidco Ltd since 21 February 2023

Profit 2024/25

£19.8 million after tax, revenue £97.6 million

Dividend

£40 million interim dividend paid on 27 October 2025

Auditor

PricewaterhouseCoopers LLP

Alternatives to Twinkl

• eduki🇩🇪 Germany A marketplace where teachers sell their own teaching materials one by one. →
• Oak National Academy🇬🇧 United Kingdom Free curriculum resources and lessons for teachers in England. →
• Seneca Learning🇬🇧 United Kingdom Revision courses and homework for school subjects, from London. →
• Pobble🇬🇧 United Kingdom Daily writing prompts and lessons for primary schools. →

How we built this profile

1. Sources. Facts come from the company’s own website, press room, imprint and careers page, from Wikipedia, the App Store, Google Play and Trustpilot. Every source is listed on the page.
2. Checks. Kinescope checked every number on 6 October 2026. Prices, ratings and job counts change, and we refresh them with each update.
3. Our words. Descriptions are written by the Kinescope team. Quotes from reviews are marked with the author and source, and we do not rate the company ourselves.
4. Corrections. The company can send new facts or corrections, and we update the profile.

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